Strengths of Our Products

Structural Challenges Surrounding the Wellness Industry

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Worsening Unpaid Payment Issues Amid Market Expansion
Following the COVID-19 pandemic, growing health awareness has fueled rapid growth in the wellness market. The fitness segment alone surpassed 700 billion yen in 2024, while the overall wellness market, including beauty and conditioning, has reached a scale of around 2 trillion yen.
However, the industry’s reliance on subscription-based and pay-per-use billing models has led to an increase in unpaid receivables, placing heavy pressure on the management of small and medium-sized operators. Based on our client cases and interviews with industry stakeholders:
• Many wellness facilities face 10 to 50 cases of nonpayment per month.
• Some facilities experience annual uncollected amounts ranging from several million to tens of millions of yen.
• Traditional debt collection methods have reached their limits, imposing serious psychological stress on staff.
Across the wellness industry, unpaid balances—estimated in the hundreds of billions of yen—are hindering sustainable sector growth.
The Overlooked “Hidden Costs”
The essence of the unpaid payment issue is not only the financial losses themselves, but also the hidden operational burden they create, such as:
• Exhaustion of frontline staff engaged in collection activities
• Significant administrative workload on management departments
• Opportunity loss from being unable to focus on customer service
• Delayed business decisions due to opaque receivables management
While many operators have resigned themselves to uncollected payments as unavoidable, collection activities continue to strain day-to-day operations.